Cotton Weaves a Tale of Two Cities and the Places Between
Cotton Incorporated, the research and marketing company for cotton, continues its The Fabric of My Life® campaign with two new television spots featuring two new celebrities. Actress/ singer Emmy Rossum and actress Camilla Belle star in the campaign's tale of two cities, which showcases the versatility of cotton fashion inspired by U.S. trend capitals New York and Los Angeles, and influencing everywhere in-between. The two spots, produced by DDB New York, present a range of cotton apparel and feature the stars' interpretations of the familiar cotton song. The commercials premiere on April 9th , and will be supported by Web extensions and other digital assets.
"Cotton is everyone's hometown fabric," says Glenn Sciachitano, Director, Advertising, Cotton Incorporated, "and we are delighted to have two such beautiful and talented young women represent the distinctive styles of their hometowns, which influence fashion trends across the United States. The range of cotton fashions in the commercials shows that whether you dress East Coast, West Coast or anything in between, cotton fits."
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