'The Avengers' Projecting Big Opening with Wide Appeal
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The Avengers are expected to stack it up at the boxoffice opening weekend and we have the details!
Last night was the avengers world premiere and early tracking this morning is "incredibly strong" exactly as we assumed it would be. This is the first Marvel film to be marketed and distributed by Disney so this is great news for the studio. According to Deadline, the numbers look like this: it has 23% 'First Choice' and 62% 'Definite Interest for all audiences -- incredibly high among men, and solid among females.
With an A list cast all the way and a fanbase unlike any other with the marvel link, the movie's opening on May 4th timed to the official summer season start in North America will be an event not to be missed. One expert guesses that the assembly of Marvel superheroes should open during its 3-day non-holiday weekend to $100+M domestic. That would make the film Marvel's biggest opening, and its highest-grossing since Iron Man 2 ($128M opening weekend which ultimately made $312.4M domestic/$311.5M international for $623.9M worldwide).
Not convinced just yet? Trailers for the film broke iTunes records twice for the most viewed trailer in a 24-hour period first in October 2011 (with over 10 million views), and then broke the record again in February 2012 with 13.7 million views in the first 24 hours. AND as we have reported before, Advance tickets for the 'Ultimate Marvel Marathon' (5 movies in a row) leading up to the midnight release of Marvel's The Avengers sold out in a month ahead of the release of the film.
It goes without saying that the avengers are a team NOT to be messed with...not in battles not in the boxoffice. If you guys want to check out our live coverage from the Avengers world premiere, check out our blog for full interviews! Im Tatiana carrier, thanks so much for watching!!!